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DM 017
Pricing Strategy
Consider marketing objectives, consumer demand, product attributes, competitors' pricing, and market trends.
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Business Model
Advertisement
A/B Testing
Pricing Page
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To get started, we asked these organizations to buy a block of time. Most started with 50 or 100 hours. We then worked off that time, as needed. Once we’d exhausted those hours, they could buy more, or call it a day. We explained that if they ever wanted to quit early, we’d just write a check for any unused time.
How We Fixed Our Studio’s Cash-Flow Problem
erickarjaluoto.com
Pricing Page
Pricing Strategy
Scope
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates. If you want to beat the odds, focus on the little things that will convert big results. Be transparent, clear, and obvious. Make it easy to sign up because the value is so obvious.
How to Design a User-Friendly SaaS Pricing Page with Examples
getcloudapp.com
Pricing Page
Pricing Strategy
Information Architecture
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It’s hard to get enterprises to make major spend commitments to new categories that aren’t replacing existing budget lines.
An inside look at Bessemer Venture Partners’ investment process for Twilio
techcrunch.com
Brand Vision
User Experience
Pricing Strategy
highlighted by
Bo-Yi Wu
The best media companies generate revenue from many sources, tapping a combination of advertising, subscriptions, studio development, brand licensing, and merchandising.
9 Boxes
buzzfeed.com
Business Model
Pricing Strategy
Advertisement
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The fact of the matter is that closed systems are useful in certain circumstances. One key one is mainstream appeal.
Facebook, The App Store, And The Sound Of Inevitability
techcrunch.com
Long Term Roadmap
Business Model
Pricing Strategy
highlighted by
Aki Yu
Developer
In SaaS however, customers are constantly presented with so many promotions and discounts that if you offer a discount “for two days only,” they know there will be more coming down the pipeline.
A comprehensive data guide to why you shouldn't discount
priceintelligently.com
Pricing Strategy
Conversion Rate
Return on Investment (ROI)
highlighted by
Aki Yu
Developer
“Consumers always love it when they can get a great deal, and dynamic pricing isn’t just about raising prices – it often leads to lowering them,” says Loewen. “In general, we have found that when prices are transparent to consumers and they understand the ‘rules of the game’, they adapt to dynamic pricing fairly seamlessly and even embrace it.”
How much …? The rise of dynamic and personalised pricing
theguardian.com
Personalisation
Pricing Strategy
Business Model
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Just because we knew the right solution, didn’t mean that it was possible.
Building a Competitive Moat: Turning Challenges Into Advantages
backblaze.com
Pricing Strategy
What, How, Why
Cloud Storage
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
For most products, some customers are willing to pay more than others. To exploit that, pricing managers employ techniques that try to discern — and charge — the exact price that each customer is willing to pay. Outsize profits can be extracted from “top of the demand curve” customers, who value the product highly. Meanwhile, if discounts can be discreetly offered to customers with a lower willingness to pay, additional sales (and profit) are reaped. The result is a more profitable customer base, with some shoppers paying more than others.
How Retailers Use Personalized Prices to Test What You’re Willing to Pay2
hbr.org
Pricing Strategy
Recommendation
Personalisation
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
SU 015
Business Model
A design for the successful operation of a business, identifying revenue sources, customer base, products, and details of financing.
WD 008
Advertisement
Don't put too much advertisement on your website. If it is not necessary, don't put it here.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
WD 018
Pricing Page
Make sure to make it easy to compare with other products and provide guidance for users to choose one.
RA 003
Competitive Analysis
Discover and define things that makes you different from your competitors
RA 002
SWOT Analysis
To evaluate how you are doing and what your options are.