To get started, we asked these organizations to buy a block of time. Most started with 50 or 100 hours. We then worked off that time, as needed. Once we’d exhausted those hours, they could buy more, or call it a day. We explained that if they ever wanted to quit early, we’d just write a check for any unused time.How We Fixed Our Studio’s Cash-Flow Problem
A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates. If you want to beat the odds, focus on the little things that will convert big results. Be transparent, clear, and obvious. Make it easy to sign up because the value is so obvious. How to Design a User-Friendly SaaS Pricing Page with Examples
“Consumers always love it when they can get a great deal, and dynamic pricing isn’t just about raising prices – it often leads to lowering them,” says Loewen. “In general, we have found that when prices are transparent to consumers and they understand the ‘rules of the game’, they adapt to dynamic pricing fairly seamlessly and even embrace it.”How much …? The rise of dynamic and personalised pricing
For most products, some customers are willing to pay more than others. To exploit that, pricing managers employ techniques that try to discern — and charge — the exact price that each customer is willing to pay. Outsize profits can be extracted from “top of the demand curve” customers, who value the product highly. Meanwhile, if discounts can be discreetly offered to customers with a lower willingness to pay, additional sales (and profit) are reaped. The result is a more profitable customer base, with some shoppers paying more than others.How Retailers Use Personalized Prices to Test What You’re Willing to Pay2
