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RA 002
SWOT Analysis
To evaluate how you are doing and what your options are.
Explore Resources
Knowledge Brief
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Related Knowledge
Market Research
User Research
Survey
User Flow
Wireframes
Terminology Creation
First, we learned that we didn’t want to compete with a market leader, which was the mistake we’d made with the first business. Second, we learned not to educate: if we needed to explain to our customer why our service was valuable, it was going to take a very long time and a tremendous amount of money to make them see our point of view. Third, we learned to keep it simple, and that if we kept it simple it would be more likely that the customer would develop an emotional connection to the business itself.
An interview with Ben Uretsky and Julia Austin, CEO and CTO of DigitalOcean
increment.com
Brand Positioning
SWOT Analysis
Competitive Analysis
highlighted by
Aki Yu
Developer
Once you have a well-defined user problem, it’s easy to see how any given competitor feature is just one possible solution.
A Designer’s Guide to Competitor Research
medium.com
Competitive Analysis
SWOT Analysis
Service Features
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A Product Manager is tasked with finding the most important problems and defining which of them should be solved.
What Is a Product Manager, Actually?
medium.com
What, How, Why
Stakeholders Interview
SWOT Analysis
highlighted by
Aki Yu
Developer
Remember that you’re being introduced to someone who you know is getting this type of request all the time, but has offered to help. Just ask for one thing, and ask for it in the form of a response by email.
Small asks first
davidgcohen.com
What, How, Why
User Testing
SWOT Analysis
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
RA 011
User Research
Focuses on understanding user needs, behaviours, and motivations.
RA 010
Survey
A list of questions aimed at extracting specific data from a particular group of people.
RA 008
User Flow
The steps a user performs to complete a task.
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.
UX 007
Terminology Creation
Terminology management helps to organize and catalog your terms using glossaries.