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BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
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Related Knowledge
Market Research
Competitive Analysis
Customer Benefit
Target Audiences
Brand Mission
Brand Architecture
Some brand names tell a pretty complete brand story (for example, Coppertone, Jiffy Lube, U-Haul). Other brand names benefit from some quick explanation, which is where taglines come to the rescue. Plus, even seemingly self-sufficient brand names gain dimension through their slogans.
How to Create a Tagline for Your Brand
dummies.com
Brand Tagline
Brand Positioning
Brand Audience
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Will this project help you grow in the areas you want to further develop and/or move you out of your comfort zone?
How To Choose Your Side Projects
startups.co
Long Term Roadmap
Inspiration Content
Brand Positioning
highlighted by
Benson Shen
Copywriter
FiftyThree doesn’t necessarily see the Paper-plus-Paste combo as a PowerPoint killer. Instead, the company sees it as fulfilling a need that PowerPoint and Keynote needn’t be in the business of in the first place.
Ditch Your Lame PowerPoint And Try These Apps Instead
fastcodesign.com
Creative Brief
Presentation
Brand Positioning
highlighted by
Benson Shen
Copywriter
While Twilio is the focus of this essay, this essay is not just about Twilio. It could be about about ANY potentially disruptive company with brilliant founders, venture-scale ambitions, great products, a top-notch team, and traction to die for. It could be about you.
Twilio's $53.5 Billion Opportunity And Why It's At Risk
exponents.co
Brand Positioning
Business Model
Long Term Roadmap
highlighted by
Aki Yu
Developer
First, we learned that we didn’t want to compete with a market leader, which was the mistake we’d made with the first business. Second, we learned not to educate: if we needed to explain to our customer why our service was valuable, it was going to take a very long time and a tremendous amount of money to make them see our point of view. Third, we learned to keep it simple, and that if we kept it simple it would be more likely that the customer would develop an emotional connection to the business itself.
An interview with Ben Uretsky and Julia Austin, CEO and CTO of DigitalOcean
increment.com
Brand Positioning
SWOT Analysis
Competitive Analysis
highlighted by
Aki Yu
Developer
Your positioning statement should remain internal, but it’s critical to everything that follows: Aligning teams, hiring the right people, developing the best product, communicating the value of your work — the list goes on. It all starts with positioning.
Positioning Your Startup is Vital — Here’s How to Nail It
firstround.com
Brand Positioning
Brand Naming
Creative Brief
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
RA 003
Competitive Analysis
Discover and define things that makes you different from your competitors
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
BX 007
Brand Mission
To clarify the 'what' and 'who' of your brand.
BX 002
Brand Architecture
The big picture of how the business is structured. It is the high-level vision, not tactics.