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BX 009
Brand Audience
Understand the challenges your target audience and customers are facing.
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Related Knowledge
Brand Positioning
Competitive Analysis
Persona
Landing Page
Brand Story
Brand Narrative
Some brand names tell a pretty complete brand story (for example, Coppertone, Jiffy Lube, U-Haul). Other brand names benefit from some quick explanation, which is where taglines come to the rescue. Plus, even seemingly self-sufficient brand names gain dimension through their slogans.
How to Create a Tagline for Your Brand
dummies.com
Brand Tagline
Brand Positioning
Brand Audience
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
RA 003
Competitive Analysis
Discover and define things that makes you different from your competitors
RA 006
Persona
Create user profiles based on available data and user interviews.
WD 010
Landing Page
Generate more leads with landing pages and CTA.
BX 012
Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.
BX 013
Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.