“You’re looking for three things, generally, in a person,” says Buffett. “Intelligence, energy, and integrity. And if they don’t have the last one, don’t even bother with the first two. I tell them, ‘Everyone here has the intelligence and energy—you wouldn’t be here otherwise. But the integrity is up to you. You weren’t born with it, you can’t learn it in school.”Warren Buffett: The Three Things I Look For in a Person
As a UX writer, I’ve discovered that this definition means nothing to anyone outside of e-commerce or tech. Turns out the average person doesn’t know phrases like “product experience.” And if most people are like my mom, they think “copy” has something to do with copyright law or worse.How to Explain UX Writing to Literally Anyone
Make sure your storyboard leaves your audience with no doubt about the outcome of the story: if you’re describing an unfavorable situation — end with the full weight of the problem, if you’re presenting a solution — end with the benefits of that solution to your character.Storyboarding in UX Design
