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RA 006
Persona
Create user profiles based on available data and user interviews.
Explore Resources
Knowledge Brief
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Related Knowledge
Brand Voice
Target Audiences
User Research
User Flow
User Journey
Wireframes
“You’re looking for three things, generally, in a person,” says Buffett. “Intelligence, energy, and integrity. And if they don’t have the last one, don’t even bother with the first two. I tell them, ‘Everyone here has the intelligence and energy—you wouldn’t be here otherwise. But the integrity is up to you. You weren’t born with it, you can’t learn it in school.”
Warren Buffett: The Three Things I Look For in a Person
farnamstreetblog.com
What, How, Why
Inspiration Content
Persona
highlighted by
Bo-Yi Wu
Chatbots only cover a small scope, but if you don’t make the scope clear, users will crash with everything your chatbot is not able to meet their expectations.
7 Things You Know in UX That Will Help You Design Chatbots
chatbotsmagazine.com
Bot Onboarding
Persona
Information Architecture
highlighted by
Benson Shen
Copywriter
Because of the endless expenses every month and the lack of a system to keep track of who’s paying for what and when (solely relying on memory), I began to realise that such a system led to erratic expenditure which was difficult to keep track of.
Splitwise: a UX case study
medium.com
Persona
User Flow
Information Architecture
highlighted by
Benson Shen
Copywriter
Gamification is a process of enhancing a service with affordances for gameful experiences in order to support user’s overall value creation.
The Surprising Relationship Between Gamification And Modern Persuasion
uxdesign.cc
Persona
Prototype
Conversion Funnel
highlighted by
Bo-Yi Wu
Work to earn the trust of the team, and commit to creating a safe environment that is friendly to taking risks, practicing our craft, and being transparent and honest
A 12-Step Program for Recovering Product Managers
hackernoon.com
Brand Manifesto
What, How, Why
Persona
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
As a UX writer, I’ve discovered that this definition means nothing to anyone outside of e-commerce or tech. Turns out the average person doesn’t know phrases like “product experience.” And if most people are like my mom, they think “copy” has something to do with copyright law or worse.
How to Explain UX Writing to Literally Anyone
medium.com
Copywriting
Persona
Target Audiences
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
If your stakeholders don’t demand multiple rounds of approval and review, a lean persona should suffice. Capture the important behavioral and psychological details, then spend more time on the design and iteration.
The UX Designer’s 5-Minute Guide to Lean Personas
uxpin.com
Persona
Stakeholders Interview
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A problem that could be solved for $1 during the design phase, costs $10 to fix during development, and $100 to fix after the product was released.
Saving Time And Resources In a UX Design Process
collisio.digital
Persona
Usability Test
Long Term Roadmap
highlighted by
Benson Shen
Copywriter
Make sure your storyboard leaves your audience with no doubt about the outcome of the story: if you’re describing an unfavorable situation — end with the full weight of the problem, if you’re presenting a solution — end with the benefits of that solution to your character.
Storyboarding in UX Design
babich.biz
Storyboard
Persona
User Flow
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 018
Brand Voice
Voice is everything that encompasses your brand's personality
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
RA 011
User Research
Focuses on understanding user needs, behaviours, and motivations.
RA 008
User Flow
The steps a user performs to complete a task.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.