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DM 080
Copywriting
Say what you mean and mean what you say. Your audience is not going to read between the lines.
Explore Resources
Knowledge Brief
No items found.
Related Knowledge
Keywords Research
Search Engine Optimization (SEO)
Content ideas should also build on familiar concepts but add new perspectives. There is a case for doubling down on successful familiar content formats but also updating this content and doing new versions.
How Content Becomes Popular: Lessons from the Hit Makers
buzzsumo.com
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Copywriting
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
People often think getting word of mouth is like capturing lightning in a bottle. You have to get lucky.
The Secret Science Behind Big Data And Word Of Mouth
techcrunch.com
Social Media Marketing (SMM)
Marketing Campaign
Copywriting
highlighted by
Benson Shen
Copywriter
Platforms are eating our business, and we’re letting it happen.
Facebook's Instant Articles promised to transform journalism — but now big publishers are fleeing
theverge.com
Copywriting
Advertisement
Blog Page
highlighted by
Bo-Yi Wu
If your startup’s beautiful, award-winning homepage opens with a rotating box that says “We are: innovative — excited — intense — passionate”, I’m not saying you’re a bad person. We’ve all made far worse mistakes with our companies.
For the love of God, please tell me what your company does
hackernoon.com
Copywriting
Landing Page
Marketing Campaign
highlighted by
Benson Shen
Copywriter
You have to think about what type of story you’re going to push in order to determine who you are trying to reach specifically.
8 PR Strategies for Bootstrapped Startups
medium.com
Press Kit
Copywriting
User Feedback
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
If there is already a better article on the topic out there, then you’re only adding to the infomania pollution of the Internet by publishing yours, so you must only publish something if it is truly the best article on the topic.
The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors
nateliason.com
Copywriting
Retention
Search Engine Optimization (SEO)
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Use your copy-writing skills (or borrow them) to create that bonding with your user. You don’t have to shout for attention, just subtle messaging to help your cause. Greet them when they log in, help them during the over-boarding process, cheer them up if anything is taking too long, say sorry when you disappoint them or surprise them with a special something.
Are you fooling around with UX?
blogs.quovantis.com
Empty State
Copywriting
Web Accessibility
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Words on a screen can never take the place of a real conversation, but good microcopy can show that real people created your product. If your product sounds human, it’s easier for people to trust you. Open up to your users, and they can open up to you.
The magic of microcopy
uxdesign.cc
Brand Tone
Copywriting
Engagement Rate
highlighted by
Benson Shen
Copywriter
Our work is not about putting random things on screen and making them look pretty, but instead starting from the most important parts, the copy and the content, and figuring other details up from there. That’s where the core of our craft lies.
Typography for User Interfaces
viljamis.com
Copywriting
Web Font
Typographic Hierarchy
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The real question should be: What skill provides the biggest gains for the least amount of effort? And the answer is: Writing.
The Importance of Writing as Designer
uxplanet.org
Copywriting
Brand Narrative
Brand Story
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The thing is that everyone loves it when people use their language when speaking to them. Hearing familiar words and understanding the message right away makes us feel comfortable. It gives us the sense that the other side has good intentions and understands us.
People Who Speak the Right Language Win
latenightcoding.co
Copywriting
Brand Tone
Brand Voice
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
This handbook is a comprehensive growth marketing reference. It leaves you with an agency-level proficiency in user acquisition and conversion optimization. It's probable you've never read growth advice as comprehensive nor as insightful as this.
Startup Growth ?
julian.com
A/B Testing
Landing Page
Copywriting
highlighted by
Bo-Yi Wu
Don’t be afraid to write a blog post with their comments in it and point out why you think the actual case is a bit different than what they wrote. Be respectful. If they wrote some good points obviously point those out, too.
6 Tips for Building Relationships with Journalists
bothsidesofthetable.com
Inspiration Content
Education Content
Copywriting
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A product’s features are usually highly interconnected, making it hard to know which one to choose. I’ve found it helpful to think through the user experience chronologically. Find the first, unique feature that’s highly desirable to the user and describe it in terms of inputs and outcomes.
The Art of Writing One-Sentence Product Descriptions
medium.dave-bailey.com
Copywriting
Service Features
Customer Benefit
highlighted by
Bo-Yi Wu
You encounter UX writing every time you use an app or the internet. When it’s doing its job well, you don’t even notice it.
What is UX Writing?
medium.com
Copywriting
User Flow
Brand Touchpoints
highlighted by
Benson Shen
Copywriter
A motive claimed by many is that “writing a blog post helps me clarify my thoughts about something”. Whilst this is true and a nice sentiment, I cannot believe that it is what causes someone to sit down, open a new Evernote and start hit hitting the keys.
Lessons from a surprisingly successful blog
robertheaton.com
Copywriting
Inspiration Content
Education Content
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Forget spell check and focus on the art of communication at its core, it’s about understanding how people think and how to make them feel a certain way. Words can do that. Language does that.
Why we need writers: Better products, services, and companies
blog.prototypr.io
Copywriting
Brand Voice
Brand Tone
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Coherence is multi-platform thinking which focuses on letting users naturally continue their journey from device to device. It’s not wasting energy ensuring buttons look exactly the same, while neglecting the smoothness of end-to-end flows.
Coherent, Not Consistent
uxdesign.cc
Copywriting
Promotion Content
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
People connect emotionally with a product when it adds value to their lives and good copy helps communicate that.
Dressing your products in words: Copywriting that connects with people
uxplanet.org
Copywriting
Keywords Research
Search Engine Optimization (SEO)
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Words are really important because the graphics don’t make sense sometimes.
Why your design team should hire a writer
medium.com
Copywriting
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Users don’t read web pages, they scan.
Z-Shaped Pattern For Reading Web Content
uxplanet.org
User Research
Copywriting
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It's worth noting that in these days of heavy visuals executions in some media, and pure copy-driven executions in others (social media being at the forefront) the lines between the copywriter and art director are getting increasingly blurred.
Do We Need To Redefine The Copywriter Title?
thebalance.com
Copywriting
Brand Manifesto
Ideation
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
As a UX writer, I’ve discovered that this definition means nothing to anyone outside of e-commerce or tech. Turns out the average person doesn’t know phrases like “product experience.” And if most people are like my mom, they think “copy” has something to do with copyright law or worse.
How to Explain UX Writing to Literally Anyone
medium.com
Copywriting
Persona
Target Audiences
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
DM 010
Keywords Research
The keywords that you can use to specifically target the audience.
DM 004
Search Engine Optimization (SEO)
Make sure your site is visible to search engines and metadata is included on all pages.