If your startup’s beautiful, award-winning homepage opens with a rotating box that says “We are: innovative — excited — intense — passionate”, I’m not saying you’re a bad person. We’ve all made far worse mistakes with our companies.For the love of God, please tell me what your company does
If there is already a better article on the topic out there, then you’re only adding to the infomania pollution of the Internet by publishing yours, so you must only publish something if it is truly the best article on the topic.The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors
Use your copy-writing skills (or borrow them) to create that bonding with your user. You don’t have to shout for attention, just subtle messaging to help your cause. Greet them when they log in, help them during the over-boarding process, cheer them up if anything is taking too long, say sorry when you disappoint them or surprise them with a special something.Are you fooling around with UX?
The thing is that everyone loves it when people use their language when speaking to them. Hearing familiar words and understanding the message right away makes us feel comfortable. It gives us the sense that the other side has good intentions and understands us.People Who Speak the Right Language Win
Don’t be afraid to write a blog post with their comments in it and point out why you think the actual case is a bit different than what they wrote. Be respectful. If they wrote some good points obviously point those out, too.6 Tips for Building Relationships with Journalists
A product’s features are usually highly interconnected, making it hard to know which one to choose. I’ve found it helpful to think through the user experience chronologically. Find the first, unique feature that’s highly desirable to the user and describe it in terms of inputs and outcomes.The Art of Writing One-Sentence Product Descriptions
A motive claimed by many is that “writing a blog post helps me clarify my thoughts about something”. Whilst this is true and a nice sentiment, I cannot believe that it is what causes someone to sit down, open a new Evernote and start hit hitting the keys. Lessons from a surprisingly successful blog
Users don’t read web pages, they scan. Z-Shaped Pattern For Reading Web Content
It's worth noting that in these days of heavy visuals executions in some media, and pure copy-driven executions in others (social media being at the forefront) the lines between the copywriter and art director are getting increasingly blurred.Do We Need To Redefine The Copywriter Title?
As a UX writer, I’ve discovered that this definition means nothing to anyone outside of e-commerce or tech. Turns out the average person doesn’t know phrases like “product experience.” And if most people are like my mom, they think “copy” has something to do with copyright law or worse.How to Explain UX Writing to Literally Anyone
