For most of us, sleep is the only time we allow ourselves to stop being busy and incubate ideas. Want good ideas? Respect the process of incubation. Whether you’re a freelancer or a full-time designer, giving your mind space to think is incredibly important.The Pocket Guide to Creativity
It's worth noting that in these days of heavy visuals executions in some media, and pure copy-driven executions in others (social media being at the forefront) the lines between the copywriter and art director are getting increasingly blurred.Do We Need To Redefine The Copywriter Title?
