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SU 004
Ideation
Inspiration on possible solutions for a problem.
Explore Resources
Knowledge Brief
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Related Knowledge
Brainstorm
What, How, Why
Brand Vision
User Research
Market Research
Brand Naming
The very best startup ideas tend to have three things in common: they're something the founders themselves want, that they themselves can build, and that few others realize are worth doing.
How to get startup ideas
paulgraham.com
Ideation
Scope
Long Term Roadmap
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
For most of us, sleep is the only time we allow ourselves to stop being busy and incubate ideas. Want good ideas? Respect the process of incubation. Whether you’re a freelancer or a full-time designer, giving your mind space to think is incredibly important.
The Pocket Guide to Creativity
uxplanet.org
Brainstorm
Creative Brief
Ideation
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Once you’ve shifted from “interesting project” to “company” mode, be decisive and act quickly. Instead of thinking about making a decision over the course of week, think about making it in an hour, and getting it done in the next hour.
Startup advice, briefly
blog.samaltman.com
Long Term Roadmap
Ideation
Brand Vision
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It's worth noting that in these days of heavy visuals executions in some media, and pure copy-driven executions in others (social media being at the forefront) the lines between the copywriter and art director are getting increasingly blurred.
Do We Need To Redefine The Copywriter Title?
thebalance.com
Copywriting
Brand Manifesto
Ideation
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
SU 005
Brainstorm
Start individually, then brainstorm as a team.
SU 006
What, How, Why
It provides context to your team, continuity through your business, and a future focus all at the same time.
BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.
RA 011
User Research
Focuses on understanding user needs, behaviours, and motivations.
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
BX 028
Brand Naming
Make sure you can trademark the name.