You need to quantify how many people are affected by the problem, and the impact you could have by solving it. Many designers, myself included, overlook this step because we so quickly empathize with the individual people we talk to.Product strategy and the myth of the creative genius
For most of us, sleep is the only time we allow ourselves to stop being busy and incubate ideas. Want good ideas? Respect the process of incubation. Whether you’re a freelancer or a full-time designer, giving your mind space to think is incredibly important.The Pocket Guide to Creativity
We all know how tangential solutions can be, and a variety of mediums are used by today’s product designers in order to convey them. Words, wireframes, diagrams, low fidelity and high fidelity prototypes, simple static images or videos detailing complex interactions, even code. Although designers work in a variety of tools to create all these elements, it’s key to gather them in a central location to be viewed holistically.The power of the design doc
Your positioning statement should remain internal, but it’s critical to everything that follows: Aligning teams, hiring the right people, developing the best product, communicating the value of your work — the list goes on. It all starts with positioning.Positioning Your Startup is Vital — Here’s How to Nail It
