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SU 022
Creative Brief
A document created through initial meetings, interviews, readings and discussions between a client and designer before any work begins.
Explore Resources
Knowledge Brief
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Related Knowledge
Visual Research
Competitive Analysis
Market Research
Moodboard
Wireframes
What, How, Why
You need to quantify how many people are affected by the problem, and the impact you could have by solving it. Many designers, myself included, overlook this step because we so quickly empathize with the individual people we talk to.
Product strategy and the myth of the creative genius
medium.com
Creative Brief
Qualitative Research
Quantitative Research
highlighted by
Benson Shen
Copywriter
FiftyThree doesn’t necessarily see the Paper-plus-Paste combo as a PowerPoint killer. Instead, the company sees it as fulfilling a need that PowerPoint and Keynote needn’t be in the business of in the first place.
Ditch Your Lame PowerPoint And Try These Apps Instead
fastcodesign.com
Creative Brief
Presentation
Brand Positioning
highlighted by
Benson Shen
Copywriter
For most of us, sleep is the only time we allow ourselves to stop being busy and incubate ideas. Want good ideas? Respect the process of incubation. Whether you’re a freelancer or a full-time designer, giving your mind space to think is incredibly important.
The Pocket Guide to Creativity
uxplanet.org
Brainstorm
Creative Brief
Ideation
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
We all know how tangential solutions can be, and a variety of mediums are used by today’s product designers in order to convey them. Words, wireframes, diagrams, low fidelity and high fidelity prototypes, simple static images or videos detailing complex interactions, even code. Although designers work in a variety of tools to create all these elements, it’s key to gather them in a central location to be viewed holistically.
The power of the design doc
medium.com
Creative Brief
Wireframes
Prototype
highlighted by
Benson Shen
Copywriter
A united team temporarily heading in the wrong direction is much more powerful than a single individual who knows the right path.
Shipping Isn’t Everything
medium.com
Timeline
What, How, Why
Creative Brief
highlighted by
Bo-Yi Wu
Your positioning statement should remain internal, but it’s critical to everything that follows: Aligning teams, hiring the right people, developing the best product, communicating the value of your work — the list goes on. It all starts with positioning.
Positioning Your Startup is Vital — Here’s How to Nail It
firstround.com
Brand Positioning
Brand Naming
Creative Brief
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 005
Visual Research
Don’t just find something nice as a reference. Do research based on the desired design style.
RA 003
Competitive Analysis
Discover and define things that makes you different from your competitors
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
RA 021
Moodboard
Moodboard help to link aesthetics to feelings.
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.
SU 006
What, How, Why
It provides context to your team, continuity through your business, and a future focus all at the same time.