"I read the dictionary," McCagg says. "And picked out about 20-30 great words for each letter." He based those selections on a couple of factors. "For me, it has to be something you've heard. Something that sounds fun. Something that's fun to say. Basically, something, should you ever come across it in day to day life, you stop and think, 'I love that word.'"Here It Is: The Best Word Ever
Your positioning statement should remain internal, but it’s critical to everything that follows: Aligning teams, hiring the right people, developing the best product, communicating the value of your work — the list goes on. It all starts with positioning.Positioning Your Startup is Vital — Here’s How to Nail It
