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BX 028
Brand Naming
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Related Knowledge
Brand Audit
Brand Positioning
Brand Architecture
Stakeholders Interview
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"I read the dictionary," McCagg says. "And picked out about 20-30 great words for each letter." He based those selections on a couple of factors. "For me, it has to be something you've heard. Something that sounds fun. Something that's fun to say. Basically, something, should you ever come across it in day to day life, you stop and think, 'I love that word.'"
Here It Is: The Best Word Ever
theatlantic.com
Brand Naming
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highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Creating the perfect app name feels impossible. There are names that work in your head but nobody else understands. There are names which are perfect, only to discover they’re taken for something totally unrelated.
Finding Your App Name
blog.githawk.com
Brand Naming
Twitter Handle
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highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Your positioning statement should remain internal, but it’s critical to everything that follows: Aligning teams, hiring the right people, developing the best product, communicating the value of your work — the list goes on. It all starts with positioning.
Positioning Your Startup is Vital — Here’s How to Nail It
firstround.com
Brand Positioning
Brand Naming
Creative Brief
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 003
Brand Audit
Perform assessment based on the examination of the brand's current position in the market.
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
BX 002
Brand Architecture
The big picture of how the business is structured. It is the high-level vision, not tactics.
RA 001
Stakeholders Interview
Uncover the varied business needs and motivations.
BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.
RA 035
User Feedback
Always speak with customer care team to get on site feedback.