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Consumers weighted price and theoretical product lifetime label as nearly equal factors when deciding whether or not to purchase an item.
The Most Important Feature Amazon is Not Launching
medium.com
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Kevin Hon Chi Hang
Founder of Alphabag
Large companies often lose sight of the personal interactions between their people on the floor and their customers. They often make decisions that don’t reflect the customers’ best interest.
5 Things Startups Can Learn From Digital Transformation
entrepreneur.com
Customer Benefit
Service Features
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Kevin Hon Chi Hang
Founder of Alphabag
You have to think about what type of story you’re going to push in order to determine who you are trying to reach specifically.
8 PR Strategies for Bootstrapped Startups
medium.com
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Kevin Hon Chi Hang
Founder of Alphabag
Remember that a user's experience starts even before any engagement has happened.
Why first impressions matter for UX
eyequant.com
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Kevin Hon Chi Hang
Founder of Alphabag
The world never tells you that you're wrong; it only gives you outcomes.
Opinions on Everything
farnamstreetblog.com
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Copywriter
While the biological sex of a person may often at least be a binary one or other (and certainly not relevant to most UX!), gender is in reality a spectrum dependent on the individual’s decision to conform to facets of maleness and/or femaleness – and for many people it’s always changing.
Why you shouldn't UX test by gender
whatusersdo.com
A/B Testing
Usability Test
User Feedback
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The Web will have a profound effect on the markets and the cultures around the world: intelligent agents will either stabilise or destabilise markets; the demise of distance will either homogenise or polarise cultures; the ability to access the Web will be either a great divider or a great equaliser; the path will either lead to jealousy and hatred or peace and understanding.
I Quit Facebook—and You Should, Too
erickarjaluoto.com
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Benson Shen
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Designing within that context completely changes the designs and the brand. It immediately aligned us around a shared thought: “This isn’t just a breast pump. This is a much bigger thing.”
Moxxly Acquired to Redesign the Breast Pump Experience
designerfund.com/
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Information Architecture
What, How, Why
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Kevin Hon Chi Hang
Founder of Alphabag
When we dig deeper to the moment of breakthrough, we often find that the result was unintentional.
How life rewards those of us who play
medium.com
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Asking the right questions during user research, interviews and testing
uxdesign.cc
Stakeholders Interview
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Kevin Hon Chi Hang
Founder of Alphabag
Snapchat’s audience is young. But the idea of giving young people what we think they want is not the guiding philosophy of Ms Rohr’s team. Publishers who talk down to the audience, she says, will be punished by poor engagement.
What The Economist learned in its first year on Snapchat Discover
medium.economist.com
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Related Knowledge
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Landing Page
Generate more leads with landing pages and CTA.
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Native App
A native app is an application program that developed for use on a particular platform or device.
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Hybrid App
A hybrid app is one that combines elements of both native and web applications.
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A/B Testing
A randomized experiment with two variants to determine which one performs better.
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User Research
Focuses on understanding user needs, behaviours, and motivations.
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Error Analysis
A part of task analysis that identifies the frequency and type of errors that occur for each specified set of task flows.