RA 013

Qualitative Research

Research that focuses on context and observations rather than numerical data or statistics.

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Knowledge Brief

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Related Knowledge

Scope
SWOT Analysis
Target Audiences
User Flow
User Journey
Wireframes
You need to quantify how many people are affected by the problem, and the impact you could have by solving it. Many designers, myself included, overlook this step because we so quickly empathize with the individual people we talk to.
Product strategy and the myth of the creative genius
medium.com
Creative Brief
Qualitative Research
Quantitative Research
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Quantitative data typically tallies completed actions, and usually those tallies are compiled by software rather than humans. This makes quantitative data seem like hard fact.
Six Myths about Data-Driven Design
uxmag.com
Qualitative Research
Quantitative Research
User Research
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Keeping existing users takes seven times less effort than acquiring new ones, as does selling to them and converting them into repeat customers.
What Is Retention and How To Measure It
uxstudioteam.com
Retention
Qualitative Research
Engagement Rate
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Related Knowledge

SU 001

Scope

Requirement gathering and define the objective of the project.

RA 002

SWOT Analysis

To evaluate how you are doing and what your options are.

RA 004

Target Audiences

Deeply understand the users you are solving a problem for.

RA 008

User Flow

The steps a user performs to complete a task.

RA 007

User Journey

Identify the ideal scenarios to increase user engagement.

UX 002

Wireframes

A visual guide that represents the skeletal framework of a website or application.