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Engagement Rate
To successfully engage users and keep them around in the long-term, it's not enough to make using it convenient. You need to create commitment.
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A/B Testing
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If new products and services are to positively impact our lives, they must find a gateway into our daily routines. The familiar done differently is the way to users’ minds and hearts — and sometimes their stomachs.
People Don’t Want Something Truly New, They Want the Familiar Done Differently.
nirandfar.com
Customer Benefit
Service Features
Engagement Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Market research has shown that users have higher engagement with, and generally prefer both micro-form video (< 1minute) and cinemagraphs (stills with subtle movement), over longer-form videos and still images. Animated GIFs are great for user experience.
Evolution of <img>: Gif without the GIF
calendar.perfplanet.com
GIFs
Engagement Rate
Browser Compatibility
highlighted by
Bo-Yi Wu
For anyone involved in design decisions online, this study should serve as a warning to fight the natural tendency for pages - particularly home pages - to get cluttered over time. Think about which content is really important for users and focus on (only) that content.
Study Results: There's a clear relationship between “clean” web design and user engagement.
eyequant.com
Engagement Rate
A/B Testing
Bounce Rate
highlighted by
Benson Shen
Copywriter
The more content you present on a page, the more is competing for your users' attention. Attention however is a limited budget that needs to be spent wisely. There's only so much that will stand out to a user in the first couple of seconds.
The science behind why simple, uncluttered design works best
eyequant.com
Engagement Rate
Heatmap
Cognitive load
highlighted by
Benson Shen
Copywriter
Start with two metrics: One user acquisition metric at the top of the funnel that measures how many new users are signing up and taking their first action. And then one user engagement metric further down the funnel that measures how often these new users engage with the product over time.
What To Do If Your Product Isn’t Growing
medium.com
User Journey
Engagement Rate
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Just keep in mind that the sample data you’ll receive on launch day may be skewed. A massive amount of visits can bring a lot of people who aren’t good fits for your offering, which would negatively impact conversion rates, retention, etc.
The modern web design process: launch
webflow.com
Tracking & Analytics
Engagement Rate
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A couple examples of this are Snapchat and Musical.ly, both products that are immensely popular but have fairly friction-full products. As Josh Elman argued over a year ago, the genius of these services was that they were optimizing for shareable design over intuitive design. In other words, instead of reducing friction, some friction was intentionally inserted to create opportunities for users to show and teach other users how to use the product.
In Products, as in Life, Not All Friction Is Bad
bettereveryday.vc
Onboarding
User Flow
Engagement Rate
highlighted by
Aki Yu
Developer
Most products wait until a customer cancels, or fails to convert, and then the apologetic pleading messages begin. “How can we get you back?”, they send to a customer who has already checked out.
Harvesting the low hanging fruit of user onboarding
blog.intercom.com
Onboarding
Retention
Engagement Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
You can think of curiosity as a kind of reward which the agent generates internally on its own, so that it can go explore more about its world.
Clever Machines Learn How to Be Curious
quantamagazine.org
Machine Learning
User Journey
Engagement Rate
highlighted by
Bo-Yi Wu
Analytics tools can help you uncover what your app’s version of this is, but the goal is to turn the product from a “once in a while” tool into an “everyday” tool. That’s going to take some nudging from you.
User Onboarding Best Practices
appcues.com
Onboarding
Engagement Rate
Retention
highlighted by
Benson Shen
Copywriter
Words on a screen can never take the place of a real conversation, but good microcopy can show that real people created your product. If your product sounds human, it’s easier for people to trust you. Open up to your users, and they can open up to you.
The magic of microcopy
uxdesign.cc
Brand Tone
Copywriting
Engagement Rate
highlighted by
Benson Shen
Copywriter
Keeping existing users takes seven times less effort than acquiring new ones, as does selling to them and converting them into repeat customers.
What Is Retention and How To Measure It
uxstudioteam.com
Retention
Qualitative Research
Engagement Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
RA 024
Tracking & Analytics
Monitor how your product goes, and how to optimize it.
DM 015
Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
DM 080
Copywriting
Say what you mean and mean what you say. Your audience is not going to read between the lines.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
RA 011
User Research
Focuses on understanding user needs, behaviours, and motivations.