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Cognitive load
A measure that describes how much mental effort is required to fulfill a certain task.
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A/B Testing
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The more content you present on a page, the more is competing for your users' attention. Attention however is a limited budget that needs to be spent wisely. There's only so much that will stand out to a user in the first couple of seconds.
The science behind why simple, uncluttered design works best
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A/B Testing
A randomized experiment with two variants to determine which one performs better.
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User Flow
The steps a user performs to complete a task.
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User Journey
Identify the ideal scenarios to increase user engagement.
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User Feedback
Always speak with customer care team to get on site feedback.
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Average Time On Page
Provide you the insight whether visitors are quickly skimming your content or consuming it.
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Page Views
Provide you the insight of how many and which of the page of content your visitors are consuming.