A couple examples of this are Snapchat and Musical.ly, both products that are immensely popular but have fairly friction-full products. As Josh Elman argued over a year ago, the genius of these services was that they were optimizing for shareable design over intuitive design. In other words, instead of reducing friction, some friction was intentionally inserted to create opportunities for users to show and teach other users how to use the product.In Products, as in Life, Not All Friction Is Bad
You should have specific paths that guide your users through the features, and those features will help them get to what they consider ‘success’. Once you know what their end goal is, you can design your website or tool’s flow to guide them there. This is done easily by asking what your users what to achieve, what they consider success.How to Improve the UX of Your e-Commerce Website Visitors
You only get one chance to make a good first impression. The First Time Experience is as key to your product’s success as any of the other features in your product, if not even more important — since it is the very first feature they will interact with. Remember, you have to earn the right to more of your users’ time.The Quintessential Guide For Building An Unforgettable First-time User Experience
Users need to act and invest to become fans. But they don’t do this for every product; only if and when the reward is obvious and aligned to their motivations. Therefore you need to gradually engage users with the promise of reward (trigger), followed by action, followed by reward. Why your users should be working hard
Onboarding and first user experience is crucial for any product, and teams should arrive at acceptable activation rates before optimizing / refining other features. It should also be something undergoing constant evaluation and iteration.Why Every Product Needs Sophisticated Onboarding
