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Onboarding
Personalised onboarding is the simplest way of garnering users' attention.
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The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behaviour have a very long shelf life. What was difficult for user twenty years ago continues to be difficult today
10 Small Design Mistakes We Still Make
uxplanet.org
User Experience
Onboarding
Tooltips
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Rule of thumb for reaching product-market fit is when 40% of surveyed customers would be significantly disappointed if all of a sudden they could no longer access that product.
More Trial Users Is Not The Answer For Your Startup’s Growth
blog.kissmetrics.com
Onboarding
User Flow
Retention
highlighted by
Aki Yu
Developer
Launch when you’re ready for the judgments of people who don’t know you at all. Until then, don’t launch.
From Idea to Launch: Getting Your First Customers
backblaze.com
Launch Screen
Social Campaign
Onboarding
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A couple examples of this are Snapchat and Musical.ly, both products that are immensely popular but have fairly friction-full products. As Josh Elman argued over a year ago, the genius of these services was that they were optimizing for shareable design over intuitive design. In other words, instead of reducing friction, some friction was intentionally inserted to create opportunities for users to show and teach other users how to use the product.
In Products, as in Life, Not All Friction Is Bad
bettereveryday.vc
Onboarding
User Flow
Engagement Rate
highlighted by
Aki Yu
Developer
Most products wait until a customer cancels, or fails to convert, and then the apologetic pleading messages begin. “How can we get you back?”, they send to a customer who has already checked out.
Harvesting the low hanging fruit of user onboarding
blog.intercom.com
Onboarding
Retention
Engagement Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
You should have specific paths that guide your users through the features, and those features will help them get to what they consider ‘success’. Once you know what their end goal is, you can design your website or tool’s flow to guide them there. This is done easily by asking what your users what to achieve, what they consider success.
How to Improve the UX of Your e-Commerce Website Visitors
designmodo.com
Onboarding
Customer Benefit
User Flow
highlighted by
Benson Shen
Copywriter
You only get one chance to make a good first impression. The First Time Experience is as key to your product’s success as any of the other features in your product, if not even more important — since it is the very first feature they will interact with. Remember, you have to earn the right to more of your users’ time.
The Quintessential Guide For Building An Unforgettable First-time User Experience
hackernoon.com
Onboarding
Return Rate
User Journey
highlighted by
Aki Yu
Developer
Analytics tools can help you uncover what your app’s version of this is, but the goal is to turn the product from a “once in a while” tool into an “everyday” tool. That’s going to take some nudging from you.
User Onboarding Best Practices
appcues.com
Onboarding
Engagement Rate
Retention
highlighted by
Benson Shen
Copywriter
Users need to act and invest to become fans. But they don’t do this for every product; only if and when the reward is obvious and aligned to their motivations. Therefore you need to gradually engage users with the promise of reward (trigger), followed by action, followed by reward.
Why your users should be working hard
trychameleon.com
Activation
Onboarding
User Journey
highlighted by
Benson Shen
Copywriter
The two extra faces which are revealed in 3D illustrations, make it more relatable to the real-life physical object. It also increases the visual appeal, drastically!
How I became an Illustrator by discovering a new dimension
design.zeta.in
Brand Illustration
Onboarding
Tooltips
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Composition: How everything is arranged. Do the placement and proportions establish the appropriate hierarchy? Is your eye drawn to the right places?
Dear Ueno: How do I learn illustration?
medium.com
Brand Illustration
Onboarding
Moodboard
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The average app loses 77% of its daily active users within the first 3 days post-install
Best Practices for Onboarding
babich.biz
Onboarding
User Journey
Tutorials
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Onboarding and first user experience is crucial for any product, and teams should arrive at acceptable activation rates before optimizing / refining other features. It should also be something undergoing constant evaluation and iteration.
Why Every Product Needs Sophisticated Onboarding
trychameleon.com
Onboarding
Activation
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
DM 015
Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
DM 001
Service Features
The functions provided by your product and service.
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
AD 019
Authorization
Make sure the user has access to information.
WD 044
Registration
If visitors have to register to interact with your website, give them advantages when they do.
UX 016
Social Login
Decreases friction associated with app registrations.