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Activation
Activation should actually be the first metric a startup should nail, followed closely by engagement or retention.
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Related Knowledge
Onboarding
User Flow
A/B Testing
Retention
Tracking & Analytics
Engagement Rate
Users need to act and invest to become fans. But they don’t do this for every product; only if and when the reward is obvious and aligned to their motivations. Therefore you need to gradually engage users with the promise of reward (trigger), followed by action, followed by reward.
Why your users should be working hard
trychameleon.com
Activation
Onboarding
User Journey
highlighted by
Benson Shen
Copywriter
Onboarding and first user experience is crucial for any product, and teams should arrive at acceptable activation rates before optimizing / refining other features. It should also be something undergoing constant evaluation and iteration.
Why Every Product Needs Sophisticated Onboarding
trychameleon.com
Onboarding
Activation
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
UX 015
Onboarding
Personalised onboarding is the simplest way of garnering users' attention.
RA 008
User Flow
The steps a user performs to complete a task.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
DM 013
Retention
To keep visitors coming back to the website.
RA 024
Tracking & Analytics
Monitor how your product goes, and how to optimize it.
DM 082
Engagement Rate
To successfully engage users and keep them around in the long-term, it's not enough to make using it convenient. You need to create commitment.