Users need to act and invest to become fans. But they don’t do this for every product; only if and when the reward is obvious and aligned to their motivations. Therefore you need to gradually engage users with the promise of reward (trigger), followed by action, followed by reward. Why your users should be working hard
Onboarding and first user experience is crucial for any product, and teams should arrive at acceptable activation rates before optimizing / refining other features. It should also be something undergoing constant evaluation and iteration.Why Every Product Needs Sophisticated Onboarding
