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Retention
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Related Knowledge
Target Audiences
User Journey
Social Campaign
Conversion Rate
Call-to-action Button (CTA)
Return on Investment (ROI)
Rule of thumb for reaching product-market fit is when 40% of surveyed customers would be significantly disappointed if all of a sudden they could no longer access that product.
More Trial Users Is Not The Answer For Your Startup’s Growth
blog.kissmetrics.com
Onboarding
User Flow
Retention
highlighted by
Aki Yu
Developer
If there is already a better article on the topic out there, then you’re only adding to the infomania pollution of the Internet by publishing yours, so you must only publish something if it is truly the best article on the topic.
The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors
nateliason.com
Copywriting
Retention
Search Engine Optimization (SEO)
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The reason for this high failure rate is most founders underestimate the intricacies and nuances of the specific service industries they are trying to uberize. Where the service type lies on the skill vs. on-demand scale (visual included herein) must determine the founder’s product roadmap in order to maximize value for both consumers and pros.
Read This Before You Build Uber for X
blog.ycombinator.com
Business Model
Retention
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Always include retention as something you look at because it speaks to whether your product is valuable enough for people to come back to.
The 4 Stages of 0->1 Products
medium.com
Retention
Brand Vision
Tracking & Analytics
highlighted by
Bo-Yi Wu
Most products wait until a customer cancels, or fails to convert, and then the apologetic pleading messages begin. “How can we get you back?”, they send to a customer who has already checked out.
Harvesting the low hanging fruit of user onboarding
blog.intercom.com
Onboarding
Retention
Engagement Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Analytics tools can help you uncover what your app’s version of this is, but the goal is to turn the product from a “once in a while” tool into an “everyday” tool. That’s going to take some nudging from you.
User Onboarding Best Practices
appcues.com
Onboarding
Engagement Rate
Retention
highlighted by
Benson Shen
Copywriter
The predictable response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again. However, add some variability to the mix—say a different treat that magically appears in your fridge every time you open it—and voila, intrigue is created.
Building a Habit-Forming Product Starts With Your User Onboarding
trychameleon.com
Call-to-action Button (CTA)
Retention
Conversion Rate
highlighted by
Aki Yu
Developer
Keeping existing users takes seven times less effort than acquiring new ones, as does selling to them and converting them into repeat customers.
What Is Retention and How To Measure It
uxstudioteam.com
Retention
Qualitative Research
Engagement Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.
DM 015
Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
DM 020
Call-to-action Button (CTA)
Creating a feeling of urgency or scarcity is an effective trick to convert your visitors into leads.
DM 012
Return on Investment (ROI)
Evaluates performance and measures profitability by dividing profit by cost.