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Call-to-action Button (CTA)
Creating a feeling of urgency or scarcity is an effective trick to convert your visitors into leads.
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Target Audiences
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Layouts that are too complex to scroll, hard to scan, and overloaded with UI elements rarely provide value and dramatically reduce landing page conversions.
How to Design an Effective Landing Page
toptal.com
Landing Page
Call-to-action Button (CTA)
Responsive Design
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
If you figure out your compelling story, find the right journalists, make their life easy, pitch and follow-up, you stand a high likelyhood of getting coverage and customers. Better yet, that coverage will provide credibility for your company, and if done right, will establish you as a resource for the press for the future.
How To Get Your First 1,000 Customers
backblaze.com
Call-to-action Button (CTA)
Press Kit
Marketing Campaign
highlighted by
Aki Yu
Developer
Ghost buttons drive me crazy. It goes against usability. The concept is a designer’s fantasy trend that should die. The only time I find this tactic useful is when a client insists in having two CTAs on the page, and I basically want one to disappear. Ghosted buttons have ghost conversions.”
Introduction: What are Ghost Buttons?
blog.prototypr.io
Call-to-action Button (CTA)
Conversion Rate
A/B Testing
highlighted by
Aki Yu
Developer
The predictable response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again. However, add some variability to the mix—say a different treat that magically appears in your fridge every time you open it—and voila, intrigue is created.
Building a Habit-Forming Product Starts With Your User Onboarding
trychameleon.com
Call-to-action Button (CTA)
Retention
Conversion Rate
highlighted by
Aki Yu
Developer
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
WD 010
Landing Page
Generate more leads with landing pages and CTA.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.
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Pay Per Click (PPC)
Choose a maximum amount you are willing to pay each time user clicks on your ad.
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Cost Per Click (CPC)
The cost of each click an advertiser pays once a user clicks an ad in their PPC campaign.
DM 023
Cost Per Action (CPA)
What the advertisers pay when their ad click leads to action.