DM 023

Cost Per Action (CPA)

What the advertisers pay when their ad click leads to action.

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Target Audiences
Landing Page
Social Campaign
Pay Per Click (PPC)
Cost Per Click (CPC)
Cost Per Thousand (CPM)
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it could be putting a ceiling on their growth.
The power of payback periods in online advertising
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Cost Per Click (CPC)
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Cost Per Action (CPA)
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Related Knowledge

RA 004

Target Audiences

Deeply understand the users you are solving a problem for.

WD 010

Landing Page

Generate more leads with landing pages and CTA.

DM 003

Social Campaign

Consistent branding and voice along with crisis management.

DM 021

Pay Per Click (PPC)

Choose a maximum amount you are willing to pay each time user clicks on your ad.

DM 022

Cost Per Click (CPC)

The cost of each click an advertiser pays once a user clicks an ad in their PPC campaign.

DM 024

Cost Per Thousand (CPM)

The cost for 1000 impressions displays, not click.