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Cost Per Click (CPC)
The cost of each click an advertiser pays once a user clicks an ad in their PPC campaign.
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Target Audiences
Landing Page
Social Campaign
Pay Per Click (PPC)
Cost Per Action (CPA)
Cost Per Thousand (CPM)
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it could be putting a ceiling on their growth.
The power of payback periods in online advertising
blog.intercom.com
Cost Per Click (CPC)
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Cost Per Action (CPA)
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
WD 010
Landing Page
Generate more leads with landing pages and CTA.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.
DM 021
Pay Per Click (PPC)
Choose a maximum amount you are willing to pay each time user clicks on your ad.
DM 023
Cost Per Action (CPA)
What the advertisers pay when their ad click leads to action.
DM 024
Cost Per Thousand (CPM)
The cost for 1000 impressions displays, not click.