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RA 027
Bounce Rate
The percentage of visitors to a particular website who navigate away from the site after viewing only one page
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Related Knowledge
User Flow
User Journey
Onboarding
Conversion Funnel
A/B Testing
Engagement Rate
For anyone involved in design decisions online, this study should serve as a warning to fight the natural tendency for pages - particularly home pages - to get cluttered over time. Think about which content is really important for users and focus on (only) that content.
Study Results: There's a clear relationship between “clean” web design and user engagement.
eyequant.com
Engagement Rate
A/B Testing
Bounce Rate
highlighted by
Benson Shen
Copywriter
Related Knowledge
RA 008
User Flow
The steps a user performs to complete a task.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
UX 015
Onboarding
Personalised onboarding is the simplest way of garnering users' attention.
RA 009
Conversion Funnel
Be aware that your funnel has holes at each level. Think twice for how to filter properly.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
DM 082
Engagement Rate
To successfully engage users and keep them around in the long-term, it's not enough to make using it convenient. You need to create commitment.