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Brand Character
A deeper and ingrained expression of personality.
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Related Knowledge
Brand Core Values
Brand Personality
Stakeholders Interview
Brand Voice
Brand Archetypes
Brand Story
What you should be looking for to make your teams better is diversity of backgrounds and life experiences. Hire people across every privilege spectrum, because that is what actually gets you diverse perspectives and understandings of people’s needs.
Open Letter To Tech Companies: Please Raise Your Bar
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Related Knowledge
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
BX 016
Brand Personality
Express your personality through tone and imagery.
RA 001
Stakeholders Interview
Uncover the varied business needs and motivations.
BX 018
Brand Voice
Voice is everything that encompasses your brand's personality
BX 020
Brand Archetypes
Use archetypes to create a deep emotional connection with your audience.
BX 012
Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.