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Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.
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Brand Story
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Persona
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This ad introduces the idea that no matter what you want, this product’s features can potentially solve it. So often, people don’t show enough use cases for their product. Think of all the different things people use a feature of your product to achieve, and show them being addressed. It brings up the idea that no matter what your question, we have the answer.
40 Lessons from 40 Years of Apple Ads
medium.com
Advertisement
Marketing Campaign
Brand Narrative
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The real question should be: What skill provides the biggest gains for the least amount of effort? And the answer is: Writing.
The Importance of Writing as Designer
uxplanet.org
Copywriting
Brand Narrative
Brand Story
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 012
Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.
BX 018
Brand Voice
Voice is everything that encompasses your brand's personality
RA 006
Persona
Create user profiles based on available data and user interviews.
UX 008
Storyboard
Figure out the visual form of your story and flow.
WD 010
Landing Page
Generate more leads with landing pages and CTA.
UX 015
Onboarding
Personalised onboarding is the simplest way of garnering users' attention.