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Target Audiences
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To be clear, it’s important to share your product and get the word out. The core metric we’re working toward as a company is directly related to people discovering your product. Our interests are aligned.
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Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
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Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
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User Research
Focuses on understanding user needs, behaviours, and motivations.
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Pay Per Click (PPC)
Choose a maximum amount you are willing to pay each time user clicks on your ad.
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Cost Per Click (CPC)
The cost of each click an advertiser pays once a user clicks an ad in their PPC campaign.
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Cost Per Action (CPA)
What the advertisers pay when their ad click leads to action.