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BX 001
Onliness Statement
The unique value proposition of the brand in one simple sentence.
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Related Knowledge
Competitive Analysis
Brand Naming
Brand Tagline
Brand Mission
Brand Manifesto
Brand Vision
Onlyness is by far the most powerful test of a strategic position. Brands need strong positioning because customers have choices—if you don’t stand out, you lose. To win the positioning game, you have to answer one simple question: What makes you the “only?"
Your “Onliness” Statement
smallandmightymarketing.com
Onliness Statement
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 003
Competitive Analysis
Discover and define things that makes you different from your competitors
BX 028
Brand Naming
Make sure you can trademark the name.
BX 030
Brand Tagline
The best tagline can stand alone and represent the brand without even stating the brand’s name.
BX 007
Brand Mission
To clarify the 'what' and 'who' of your brand.
BX 014
Brand Manifesto
A public declaration of intent and beliefs from the brand.
BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.