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Brand Identity
The combination of verbal and visual identity.
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Related Knowledge
Brand Purpose
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Mockups
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Social Campaign
A visceral reaction to product design is not that important when judging its effectiveness. Instead, a digital product brand (like any brand) should be judged on how well it serves the stated business goals.
Dropbox’s rebrand will probably be successful whether you like the design or not
medium.com
Brand Audit
Brand Voice
Brand Identity
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Don’t know how to solve a problem? Just replicate the solution from Amazon, Apple, or Facebook and apply your own style on top of it. When someone challenges you, just say “that’s how Amazon does it”. That will teach them to keep questions to themselves next time!
How to pretend you’re a great designer
thedesignteam.io
Brand Identity
Visual Research
Design Principles
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 005
Brand Purpose
The reason for a brand to exist besides making money.
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
AD 004
Mockups
Create hi-fi visual design according to the flow and information architecture.
WD 010
Landing Page
Generate more leads with landing pages and CTA.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.