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Lookalike Audience

The users whose demographics and interests are similar to those of your existing followers.

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Knowledge Brief

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Related Knowledge

Top Of The Funnel (ToFu)
Lead Magnet
Landing Page
Remarketing
Middle Of The Funnel (MoFu)
Bottom Of The Funnel

Related Knowledge

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Top Of The Funnel (ToFu)

The awareness stage where you have your widest and most general audience.

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Lead Magnet

A free item or service that given away in exchange for contact details.

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Landing Page

Generate more leads with landing pages and CTA.

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Remarketing

The tactic of serving targeted ads to people who have already visited or taken action on your web pages.

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Middle Of The Funnel (MoFu)

The evaluation stage where buyers have identified their needs and are actively looking for a solution.

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Bottom Of The Funnel

The conversion stage to show how your product solves buyers' pain points and beats the competition.