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Lookalike Audience
The users whose demographics and interests are similar to those of your existing followers.
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Related Knowledge
Top Of The Funnel (ToFu)
Lead Magnet
Landing Page
Remarketing
Middle Of The Funnel (MoFu)
Bottom Of The Funnel
Related Knowledge
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Top Of The Funnel (ToFu)
The awareness stage where you have your widest and most general audience.
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Lead Magnet
A free item or service that given away in exchange for contact details.
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Landing Page
Generate more leads with landing pages and CTA.
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Remarketing
The tactic of serving targeted ads to people who have already visited or taken action on your web pages.
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Middle Of The Funnel (MoFu)
The evaluation stage where buyers have identified their needs and are actively looking for a solution.
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Bottom Of The Funnel
The conversion stage to show how your product solves buyers' pain points and beats the competition.