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Bottom Of The Funnel

The conversion stage to show how your product solves buyers' pain points and beats the competition.

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Related Knowledge

Paid Search
Middle Of The Funnel (MoFu)
AIDA Model
Promotion Content
A/B Testing
Conversion Rate

Related Knowledge

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Paid Search

Paying search engines for ad placement on the search engine results page.

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Middle Of The Funnel (MoFu)

The evaluation stage where buyers have identified their needs and are actively looking for a solution.

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AIDA Model

Stand for Attention, Interest, Desire, and Action. They are the four stages belonging to the process of selling.

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Promotion Content

Webinars, Discounts, Testimonials, Product & Services etc.

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A/B Testing

A randomized experiment with two variants to determine which one performs better.

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Conversion Rate

Used to compare the total number of visitors to the overall goal of the ad.