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Bottom Of The Funnel
The conversion stage to show how your product solves buyers' pain points and beats the competition.
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Related Knowledge
Paid Search
Middle Of The Funnel (MoFu)
AIDA Model
Promotion Content
A/B Testing
Conversion Rate
Related Knowledge
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Paid Search
Paying search engines for ad placement on the search engine results page.
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Middle Of The Funnel (MoFu)
The evaluation stage where buyers have identified their needs and are actively looking for a solution.
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AIDA Model
Stand for Attention, Interest, Desire, and Action. They are the four stages belonging to the process of selling.
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Promotion Content
Webinars, Discounts, Testimonials, Product & Services etc.
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A/B Testing
A randomized experiment with two variants to determine which one performs better.
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Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.