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Middle Of The Funnel (MoFu)

The evaluation stage where buyers have identified their needs and are actively looking for a solution.

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Related Knowledge

Top Of The Funnel (ToFu)
Lookalike Audience
Remarketing
Customer Benefit
Service Features
Case Studies

Related Knowledge

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Top Of The Funnel (ToFu)

The awareness stage where you have your widest and most general audience.

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Lookalike Audience

The users whose demographics and interests are similar to those of your existing followers.

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Remarketing

The tactic of serving targeted ads to people who have already visited or taken action on your web pages.

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Customer Benefit

The benefit you want customers to associate with your brand & product.

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Service Features

The functions provided by your product and service.

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Case Studies

Share successful stories of your product and services.