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Initial Coin Offerings (ICOs)
A fundraising mechanism that incorporates the creation and sale of a token to raise funds.
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Related Knowledge
SU 015
Business Model
A design for the successful operation of a business, identifying revenue sources, customer base, products, and details of financing.
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
DM 008
Marketing Campaign
It starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.
RA 043
Marketing Analytics
Reveal the ROI from various channels and activities and provide enough granular visibility to optimize those activities.
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
DM 072
Announcements
Let your audience know the upcoming news and specials.