TP 017

Sans Serif Font

A typeface without any stroke embellishments or details.

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Related Knowledge

Target Audiences
Brand Personality
Market Research
Typographic Hierarchy
Web Font
Brand Guideline

Related Knowledge

RA 004

Target Audiences

Deeply understand the users you are solving a problem for.

BX 016

Brand Personality

Express your personality through tone and imagery.

RA 012

Market Research

Huge competition means there is a large market. No competitors mean there may be no market.

TP 004

Typographic Hierarchy

The order in which you read your information based on typeface, scale, position and style.

TP 012

Web Font

Make sure to take care of font loading, font delivery, and font rendering in the code.

BD 015

Brand Guideline

These are the brand standards that people should not break.