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TP 016
Serif Font
A typeface with a small projection at the end of letter strokes.
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Related Knowledge
Target Audiences
Brand Personality
Market Research
Typographic Hierarchy
Web Font
Brand Guideline
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
BX 016
Brand Personality
Express your personality through tone and imagery.
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
TP 004
Typographic Hierarchy
The order in which you read your information based on typeface, scale, position and style.
TP 012
Web Font
Make sure to take care of font loading, font delivery, and font rendering in the code.
BD 015
Brand Guideline
These are the brand standards that people should not break.
