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Related Knowledge
Top Of The Funnel (ToFu)
AIDA Model
Lead Magnet
Lead Nurturing
Conversion Rate Optimization (CRO)
Tracking & Analytics
Related Knowledge
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Top Of The Funnel (ToFu)
The awareness stage where you have your widest and most general audience.
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AIDA Model
Stand for Attention, Interest, Desire, and Action. They are the four stages belonging to the process of selling.
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Lead Magnet
A free item or service that given away in exchange for contact details.
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Lead Nurturing
The process of reinforcing relationships with the target audience at every stage of the marketing funnel.
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Conversion Rate Optimization (CRO)
The UX practices for increasing the percentage of users to be converted into customers.
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Tracking & Analytics
Monitor how your product goes, and how to optimize it.