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Lead Nurturing
The process of reinforcing relationships with the target audience at every stage of the marketing funnel.
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Middle Of The Funnel (MoFu)
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Related Knowledge
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Middle Of The Funnel (MoFu)
The evaluation stage where buyers have identified their needs and are actively looking for a solution.
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Case Studies
Share successful stories of your product and services.
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Whitepapers
An informational document that is released by a company and that promotes the features of a solution, product, or service.
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User Generated Content (UGC)
User-generated content is any content created by people, rather than brands.
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Copywriting
Say what you mean and mean what you say. Your audience is not going to read between the lines.
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Lead Magnet
A free item or service that given away in exchange for contact details.