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Influencer Marketing

Endorsements and product placement from people with ​expert level of knowledge or social influence in their field.

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Related Knowledge

Top Of The Funnel (ToFu)
AIDA Model
Lead Magnet
Lead Nurturing
Conversion Rate Optimization (CRO)
Tracking & Analytics

Related Knowledge

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Top Of The Funnel (ToFu)

The awareness stage where you have your widest and most general audience.

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AIDA Model

Stand for Attention, Interest, Desire, and Action. They are the four stages belonging to the process of selling.

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Lead Magnet

A free item or service that given away in exchange for contact details.

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Lead Nurturing

The process of reinforcing relationships with the target audience at every stage of the marketing funnel.

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Conversion Rate Optimization (CRO)

The UX practices for increasing the percentage of users to be converted into customers.

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Tracking & Analytics

Monitor how your product goes, and how to optimize it.