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Long Tail Keyword
The unpopular keyword phrases with low search volume and high variation.
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The keywords that you can use to specifically target the audience.
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Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
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User Research
Focuses on understanding user needs, behaviours, and motivations.
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Search Engine Optimization (SEO)
Make sure your site is visible to search engines and metadata is included on all pages.
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App Store Optimization (ASO)
Make sure to use keywords that your target audience is searching for.
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Paid Search
Paying search engines for ad placement on the search engine results page.