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Outbound Marketing
Attempts to reach customers through the use of advertising, sales, and public relations.
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Related Knowledge
Target Audiences
Competitive Analysis
Persona
Dynamic Ads
Native Ads
Playable Ads
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
RA 003
Competitive Analysis
Discover and define things that makes you different from your competitors
RA 006
Persona
Create user profiles based on available data and user interviews.
DM 057
Dynamic Ads
Ads that automatically change to adapt content and promotions specifically to each user.
DM 096
Native Ads
Native ads always get higher conversion rate than non-native one.
DM 095
Playable Ads
Ads with video or animation with subtitle always perform better.
