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Meta Description
A meta description is unique and doesn't possess more than 150 characters.
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Search Engine Optimization (SEO)
Make sure your site is visible to search engines and metadata is included on all pages.
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The first step of any web project, create a sitemap for both the users and crawlers.
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Consistent branding and voice along with crisis management.
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It starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.