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Target Audiences
Deeply understand the users you are solving a problem for.
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Social Campaign
Consistent branding and voice along with crisis management.
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Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.
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Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
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Retention
To keep visitors coming back to the website.
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Hashtags
Keep them short and make your target audiences easier to find and follow discussions.