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No one expects these systems to be perfect and I think it’s generally good to trust a user until they prove themselves to be non-trustworthy. And then hit them hard. Twitter feels especially poor at this – there are so many gray-area users on the system at any given time.
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Usability Test
Run tests on an existing product based on existing pain points.
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Survey
A list of questions aimed at extracting specific data from a particular group of people.
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Hashtags
Keep them short and make your target audiences easier to find and follow discussions.
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Landing Page
Generate more leads with landing pages and CTA.
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Product Page
Pictures say a thousand words, spend your energy on polishing the images.
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Social Campaign
Consistent branding and voice along with crisis management.