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Click Through Rate (CTR)

The number of clicks on an ad divided by the number of times the ad is shown, expressed as a percentage.

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Related Knowledge

Target Audiences
Landing Page
Social Campaign
Pay Per Click (PPC)
Cost Per Click (CPC)
Cost Per Action (CPA)

Related Knowledge

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Target Audiences

Deeply understand the users you are solving a problem for.

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Landing Page

Generate more leads with landing pages and CTA.

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Social Campaign

Consistent branding and voice along with crisis management.

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Pay Per Click (PPC)

Choose a maximum amount you are willing to pay each time user clicks on your ad.

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Cost Per Click (CPC)

The cost of each click an advertiser pays once a user clicks an ad in their PPC campaign.

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Cost Per Action (CPA)

What the advertisers pay when their ad click leads to action.