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DM 047
Ideal Customer Profile (ICP)
The perfect customer persona that benefits the most value from your product or solution.
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Related Knowledge
Target Audiences
User Research
Persona
Marketing Campaign
Lead Magnet
A/B Testing
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
RA 011
User Research
Focuses on understanding user needs, behaviours, and motivations.
RA 006
Persona
Create user profiles based on available data and user interviews.
DM 008
Marketing Campaign
It starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.
DM 014
Lead Magnet
A free item or service that given away in exchange for contact details.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.