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Ideal Customer Profile (ICP)

The perfect customer persona that benefits the most value from your product or solution.

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Related Knowledge

Target Audiences
User Research
Persona
Marketing Campaign
Lead Magnet
A/B Testing

Related Knowledge

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Target Audiences

Deeply understand the users you are solving a problem for.

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User Research

Focuses on understanding user needs, behaviours, and motivations.

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Persona

Create user profiles based on available data and user interviews.

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Marketing Campaign

It starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.

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Lead Magnet

A free item or service that given away in exchange for contact details.

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A/B Testing

A randomized experiment with two variants to determine which one performs better.