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Brand Attitude
Find out what customers think and how strongly they feel towards a brand.
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Related Knowledge
Brand Audience
Brand Positioning
Brand Personality
Brand Story
Brand Narrative
Brand Manifesto
Related Knowledge
BX 009
Brand Audience
Understand the challenges your target audience and customers are facing.
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
BX 016
Brand Personality
Express your personality through tone and imagery.
BX 012
Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.
BX 013
Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.
BX 014
Brand Manifesto
A public declaration of intent and beliefs from the brand.
