BX 027

Brand Awareness

The level of recognition that your audience has with your brand.

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Related Knowledge

Brand Audit
Brand Architecture
Brand Positioning
Branded Hashtag
Brand Tagline
Brand Equity

Related Knowledge

BX 003

Brand Audit

Perform assessment based on the examination of the brand's current position in the market.

BX 002

Brand Architecture

The big picture of how the business is structured. It is the high-level vision, not tactics.

BX 004

Brand Positioning

Use as an internal statement of strategy to guide external implementation.

BX 022

Branded Hashtag

A phrase or word that inspires people to get a brand involved in the conversations.

BX 030

Brand Tagline

The best tagline can stand alone and represent the brand without even stating the brand’s name.

BX 029

Brand Equity

The value that a company generates from its brands.