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A phrase or word that inspires people to get a brand involved in the conversations.
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Related Knowledge
Brand Naming
Marketing Campaign
Brand Personality
Brand Story
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Related Knowledge
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Brand Naming
Make sure you can trademark the name.
DM 008
Marketing Campaign
It starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.
BX 016
Brand Personality
Express your personality through tone and imagery.
BX 012
Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.
BX 013
Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.
BX 014
Brand Manifesto
A public declaration of intent and beliefs from the brand.