BX 029

Brand Equity

The value that a company generates from its brands.

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Related Knowledge

Brand Audit
Brand Architecture
Brand Purpose
Brand Strategy
Brand Guideline
Brand Tagline

Related Knowledge

BX 003

Brand Audit

Perform assessment based on the examination of the brand's current position in the market.

BX 002

Brand Architecture

The big picture of how the business is structured. It is the high-level vision, not tactics.

BX 005

Brand Purpose

The reason for a brand to exist besides making money.

BX 010

Brand Strategy

The plan encompasses long-term goals and the brand's character to make it identifiable.

BD 015

Brand Guideline

These are the brand standards that people should not break.

BX 030

Brand Tagline

The best tagline can stand alone and represent the brand without even stating the brand’s name.