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Brand Equity
The value that a company generates from its brands.
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Related Knowledge
Brand Audit
Brand Architecture
Brand Purpose
Brand Strategy
Brand Guideline
Brand Tagline
Related Knowledge
BX 003
Brand Audit
Perform assessment based on the examination of the brand's current position in the market.
BX 002
Brand Architecture
The big picture of how the business is structured. It is the high-level vision, not tactics.
BX 005
Brand Purpose
The reason for a brand to exist besides making money.
BX 010
Brand Strategy
The plan encompasses long-term goals and the brand's character to make it identifiable.
BD 015
Brand Guideline
These are the brand standards that people should not break.
BX 030
Brand Tagline
The best tagline can stand alone and represent the brand without even stating the brand’s name.