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BD 005
Brand Photography
Use photography to illuminate your brand’s story.
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Related Knowledge
Brand Story
Brand Narrative
Brand Naming
Brand Pattern
Brand Color
Brand Typography
Related Knowledge
BX 012
Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.
BX 013
Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.
BX 028
Brand Naming
Make sure you can trademark the name.
BD 007
Brand Pattern
Patterns should be used sparingly and without visual conflict.
BD 010
Brand Color
Owning a color is one of the fastest ways to create a recognizable identity.
BD 009
Brand Typography
Be cautious when choosing free fonts for your brand.