BX 023

Brand Verbal Identity

Name, tagline, tone, voice, and personality, etc.

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Related Knowledge

Brand Core Values
Brand Positioning
Brand Vision
Brand Naming
Domain
Brand Tagline

Related Knowledge

BX 008

Brand Core Values

Words that communicate the beliefs of a brand stand for.

BX 004

Brand Positioning

Use as an internal statement of strategy to guide external implementation.

BX 006

Brand Vision

To clarify the 'why' and 'how' of your brand.

BX 028

Brand Naming

Make sure you can trademark the name.

WD 001

Domain

Don't buy a domain without checking into its past.

BX 030

Brand Tagline

The best tagline can stand alone and represent the brand without even stating the brand’s name.