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Content Strategy
The high-level planning, creation, delivery, and ongoing management to support business operation.
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Related Knowledge
Top Of The Funnel (ToFu)
Service Features
Customer Benefit
Conversion Rate
A/B Testing
Search Engine Optimization (SEO)
Related Knowledge
DM 048
Top Of The Funnel (ToFu)
The awareness stage where you have your widest and most general audience.
DM 001
Service Features
The functions provided by your product and service.
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
DM 015
Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
DM 004
Search Engine Optimization (SEO)
Make sure your site is visible to search engines and metadata is included on all pages.
