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Content Strategy
The high-level planning, creation, delivery, and ongoing management to support business operation.
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Related Knowledge
Top Of The Funnel (ToFu)
Service Features
Customer Benefit
Conversion Rate
A/B Testing
Search Engine Optimization (SEO)
Related Knowledge
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Top Of The Funnel (ToFu)
The awareness stage where you have your widest and most general audience.
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Service Features
The functions provided by your product and service.
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
DM 015
Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
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A/B Testing
A randomized experiment with two variants to determine which one performs better.
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Search Engine Optimization (SEO)
Make sure your site is visible to search engines and metadata is included on all pages.