BD 020

Rebranding

When your company's vision, mission, values, and market are no longer reflected in your brand, it might be time for a rebrand.

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Knowledge Brief

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Related Knowledge

Brand Audit
Brand Positioning
Brand Architecture
Brand Vision
Stakeholders Interview
User Feedback

Related Knowledge

BX 003

Brand Audit

Perform assessment based on the examination of the brand's current position in the market.

BX 004

Brand Positioning

Use as an internal statement of strategy to guide external implementation.

BX 002

Brand Architecture

The big picture of how the business is structured. It is the high-level vision, not tactics.

BX 006

Brand Vision

To clarify the 'why' and 'how' of your brand.

RA 001

Stakeholders Interview

Uncover the varied business needs and motivations.

RA 035

User Feedback

Always speak with customer care team to get on site feedback.