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Return On Ad Spend (ROAS)
A marketing metric that measures the amount of revenue earned for every dollar spent on advertising.
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Related Knowledge
Campaign Budget Optimization (CBO)
Dynamic Ads
Remarketing
Conversion Rate Optimization (CRO)
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Tracking & Analytics
Related Knowledge
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Campaign Budget Optimization (CBO)
Automatically manage your campaign budget across ad sets to get you the overall best results.
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Dynamic Ads
Ads that automatically change to adapt content and promotions specifically to each user.
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Remarketing
The tactic of serving targeted ads to people who have already visited or taken action on your web pages.
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Conversion Rate Optimization (CRO)
The UX practices for increasing the percentage of users to be converted into customers.
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A/B Testing
A randomized experiment with two variants to determine which one performs better.
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Tracking & Analytics
Monitor how your product goes, and how to optimize it.