DM 069

Return On Ad Spend (ROAS)

A marketing metric that measures the amount of revenue earned for every dollar spent on advertising.

Explore Resources
Instagram of AlphabagFacebook of AlphabagFacebook of AlphabagFacebook of Alphabag

Knowledge Brief

No items found.

Related Knowledge

Campaign Budget Optimization (CBO)
Dynamic Ads
Remarketing
Conversion Rate Optimization (CRO)
A/B Testing
Tracking & Analytics

Related Knowledge

DM 052

Campaign Budget Optimization (CBO)

Automatically manage your campaign budget across ad sets to get you the overall best results.

DM 057

Dynamic Ads

Ads that automatically change to adapt content and promotions specifically to each user.

DM 059

Remarketing

The tactic of serving targeted ads to people who have already visited or taken action on your web pages.

DM 058

Conversion Rate Optimization (CRO)

The UX practices for increasing the percentage of users to be converted into customers.

AD 024

A/B Testing

A randomized experiment with two variants to determine which one performs better.

RA 024

Tracking & Analytics

Monitor how your product goes, and how to optimize it.